World Travel School

MODULE TITLE:  

Social Media for the Travel Industry Module 1: Introduction to Social Media   

MODULE OBJECTIVE:   In this Module you will learn about social networking from the travel industry point of view. Social networking is a fast growing method for staying in touch with customers yet not all travel companies are fully committed to a social media plan. Travel trade suppliers such as cruise lines have developed powerful social campaigns. Social networking is now a worldwide activity and it will remain as a marketing tool for travel agencies. Travel companies planning for the next decade will require a social media strategy.  No certificate or letter of attestation is offered for this individual module. A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry. A combined score of 80% or higher, on the three module exams, constitutes successful completion of the course. 

 OUTCOMES:   By completing this module you will be able to: •Explain the history and current status of Social Media as it relates to travel •Identify the differences between the major Social Media platforms: Facebook, LinkedIn, Twitter and YouTube

 •Better understand the terms and use of Social Media

 •Describe the way Social Media works in application

 •List the benefits and disadvantages of using social media for marketing •Calculate the costs and needed return on investment of a social media campaign  

 COURSE OUTLINE:   There are 3 lessons in this training module. Each lesson has a summary of Key Learning Points. Study Check questions are included at the end of each lesson to assess learning. The Module includes application exercises and additional resources to increase knowledge and skills.  No certificate or letter of attestation is offered for this individual module. A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry. Lesson 1   Definitions and History 

 Lesson 2   Social Media Applications 

 Lesson 3   Benefits of Using Social Media  Exam   MODULE ACTIVITIES AND ASSIGNMENTS: Each lesson contains key learning points. All lessons contain a study check to reinforce the lesson outcomes as well as application exercises to allow for skill practice. Lesson 3 ends with a 25 question exam to test knowledge of lesson outcomes.